Privacy Policy

Privacy Policy of InkBooking.com

Date: 27 May 2025

  1. Data Controller
    Yoo Multimedia OÜ
    Legal seat: Tornimäe tn 5, Kesklinna linnaosa, Harju maakond, Tallinn 10145, Estonia
    Registration code: 17145279
    Contact email: privacy@yoomultimedia.com
  2. Contact Point
    For any questions regarding this Policy or to exercise your rights, please email: privacy@yoomultimedia.com
  3. Personal Data Collected
    We collect and process the following categories of personal data:
  • Identity data: first name, last name, email address, telephone number
  • Access credentials: username and encrypted password
  • Usage data: website navigation history, bookings made, messages exchanged on the platform
  • Professional data: business description, portfolio, health certificates (for professional users)
  • Technical data: IP address, browser type/version, device information, system logs
  • Billing data: payment and invoicing details for subscription plans
  1. Purposes of Processing
    We process your personal data for the following purposes:
  • To enable account registration and access
  • To allow search for and booking of professionals
  • To manage user profiles and interactions
  • To verify identity via one-time passwords (OTP)
  • To send technical notifications and service updates
  • To send marketing communications and newsletters (with your consent)
  • To make direct-marketing calls (with your consent)
  • To grant personalized discounts via profiling (with your consent)
  • To perform aggregated analytics for service improvement
  • To comply with legal, tax, and accounting requirements
  • To share data with service providers and platform partners for the provision of services
  1. Data Recipients
    Your data may be shared with:
  • Service providers (hosting, email, security, payment processors)
  • Legal and tax advisors
  • Courier and postal services for delivery of invoices and confirmations
  • Platform partners (e.g., artists, studios), to whom we provide only your name, surname, and event date for service arrangement (no direct contact details)
  • Public authorities when required by law or court order

All recipients process data under strict confidentiality and security obligations.

  1. International Transfers
    Some service providers (e.g., cloud or email services) may process data outside the European Economic Area. In such cases, we implement appropriate safeguards, such as EU Standard Contractual Clauses.
  2. Data Retention
Data CategoryRetention Period
Account informationUntil account deletion
Contractual and tax recordsMinimum 10 years (under Estonian law)
Marketing consents and preferencesUntil consent withdrawal
Profiling data for advertisingUntil you object
OTP and security logs3 years (or as required for fraud-prevention purposes)
Legal requests and complaintsApplicable statutory limitation period
  1. Your Rights
    Under GDPR and Estonian law, you have the right to:
  1. Access your personal data
  2. Request correction of inaccurate data
  3. Request deletion of data processed unlawfully or no longer needed
  4. Request restriction of processing in certain circumstances
  5. Object to processing based on legitimate interests or profiling
  6. Receive your data in a structured, commonly used format (data portability)
  7. Withdraw consent at any time (without affecting prior processing)
  8. Lodge a complaint with the Estonian Data Protection Inspectorate: https://www.aki.ee

To exercise any of these rights, please contact privacy@yoomultimedia.com.

  1. Mandatory vs. Voluntary Data
  • Mandatory: data required by law or necessary for contract performance (e.g., account registration, payments).
  • Voluntary: data for marketing, profiling, discounts, and newsletters. Refusal or withdrawal of consent will not affect core services.
  1. Automated Decision-Making and Profiling
    We use profiling to:
  • Personalize advertising (no significant legal effects)
  • Grant discounts based on purchase history (requires your consent; may have significant effects)

You may object or withdraw consent at any time by emailing privacy@yoomultimedia.com. Profiling already carried out remains valid.

  1. Cookies and Similar Technologies
  • Essential cookies: ensure website functionality; stored for up to five years.
  • Analytical and profiling cookies: used only with your consent to collect anonymous usage statistics; you can manage or delete cookies via your browser settings (see http://www.cookiecentral.com/faq/).

For full details, please consult our dedicated Cookie Policy.

  1. Final Provisions
    This Policy came into effect on 27 May 2025.
    We will notify you by email of any material changes, or publish an update in this page.